The definition: What is web-to-print?

design. print. earn.

Web-to-print is the general term for offering and selling print services over the internet. It describes the journey from the idea of the customer through the internet to your printing machine. This way, the user can use your printer from his home with only minimal effort.
We offer an innovative online shop system for the complete processing of your print and online orders. This gives you the opportunity to sell your products and printing services on the internet.


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The solution: Color Alliance’s web-to-print software

investment-safe. modular. standardized.

We are not a simple software smithy, but offer a high-quality and investment-safe solution for your individual needs. Our experienced team provides assistance beyond traditional web-to-print solutions for everything “printable”.
All-in-one or just an integration into your existing shop system? The proven complete solution ca | smartSHOP 3.0 displays its full potential as a standardized web-to-print solution in combination with the ca|smartEDITOR. But we are also happy to integrate the design tool into your planned or established shop based on Magento, Shopware or other leading shop systems.








The advantages: Everything from one source, from print professionals for print professionals

progressive. award-winning. automated.

For many years, the Color Alliance has been well acquainted with solutions for print and large format print (LFP). Our focus is on customized web-to-print solutions, coupled with innovative technology. We have won numerous awards for some of our solutions, like the ca | smartEDITOR and ca | watchAPP, among them the Viscom Award.
You order exactly the web-to-print solution that fits your requirements, customer needs and ultimately your budget. All of your orders are carried out in the simplest way, thanks to our self-developed automated processes. An advantage for your handling and your customer’s path to your cart. Naturally, our design tool always complies with the latest standards, such as HTML5.


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